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The Importance of Going Above & Beyond for Your Customers
Customer service these days falls on both ends of the spectrum. Some companies have awful customer service, but then there are the companies that understand that and go way above and beyond for their customers.
With so much bad customer service out there, it is important to do everything you can to assist a customer. This will be recognized and good reviews and new sales will be rolling in.
There are many ways to show your customers that they are really important to your company. They love coupons and discounts, but they also like honesty and quality.
Customers also love when they see that you keep them updated on each step of their order, which is something that we do at SheetLabels.com.
One way to go above and beyond for your customers is helping them with bad or corrupted artwork. If the artwork is sent and it is not a quality file someone needs to inform the customer so they know.
At SheetLabels.com we have an in house creative team that can help out with bad artwork if the customer does not have the skills and want to have it fixed at a great price.
Having the right quality team in place to ensure every order that goes out is high quality product and is packaged well. Products tend to get tossed around at times during shipping, so packaging everything well is very important.
After a customer gets delivery of their products it is a good idea to follow up with them a day or two after to ensure that they are happy. If they are not happy it is very important to find out why, and then help to come up with a resolution that everyone is happy with.
Good communication and follow ups will make customers satisfied and more willing to work with you while a resolution is figured out. Many times they will be so happy with the communication and the follow ups they will remain a long time customer.
Rewarding Loyal Customers
Whether you give coupons when a customer hits so many orders with your company, or if you just regularly send all of your customer’s coupons, they are all a reward for their loyalty.
Having your marketing team brainstorm unique ways to reward your loyal customers is always a good strategy. There are many ways to reward your loyal customers, but the more unique it is as well as the value will have a very positive impact on your loyal customers and potential new customers.
Always Aim to Be the Best
Every company out there wants to be the best at something, and the 2 most important things to be the best at are the quality of your product, and your customer service/communication.
Going above and beyond for customers will always leave the customer with a positive memory of your brand, and talking to your customers that way that you liked to be talked to is just another way to humanize the brand.