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The Importance of Color and Design in the Beer Industry

November 15, 2016

In the beer industry, it’s especially important that you print waterproof labels to ensure that your labels stay put when refrigerated or while emerged into a cooler of ice. The quality of your product and its labels are necessary to show your customers that you put the time and effort into every aspect of the product, which makes you much more trustworthy as a brand.

However, there’s another important factor in the beer industry that you mustn’t take lightly—the importance of color and design. In fact, incorporating effective colors and designs may be the most important strategy you can take advantage of in the craft beer industry.

Colors Set You Apart From Competition

The craft beer industry has grown tremendously over the past few years, which means that more and more brewers are scrambling to come up with new ways to make their brands stand out.

Unfortunately, manufacturers in the beer industry don’t have a whole lot of room to play around with different types of packaging, especially if they sell single glass bottles of beer. This is why color is so important—it’s one of the main factors that help to differentiate one brand of beer from the other.

Branding Reinforces Character

In a recent article published by Label & Narrow Web (L&NW), the importance of color in the beer industry is discussed. The article focuses on how branding reinforces the character of a particular product, especially in the craft beer industry. Craft beer is an industry built not only on a high-quality product, but also on the visual appeal of the product.

While this may be true for any industry—it’s especially true for craft beer. Craft beer is an industry built on creating artisan blends, unique flavors, and limited editions, and product labels should reflect that. Product labels should be as unique as the product itself.

Eye-Catching Materials for Craft Beer Bottles

Beer brands must compete to have the most alluring and visually pleasing label on the market, otherwise their sales may suffer. After all, customers interested in craft beer are looking for something unique and different from the rest, and labels should be interesting enough to catch their eye.

Package InSight recently found that craft beer bottles that have designs consisting of wood veneer or metalized film have a better chance of being purchased than other types of materials or designs. Brands need to get creative with their designs, colors, typography, and the materials they use in order to stand out on a crowded shelf. Labels printed on metallic, parchment-like, embossed paper can also help brands to stand out.

Print Waterproof Labels For Your Craft Beer Bottles

When you need to print waterproof labels for your craft beer bottles, SheetLabels.com has the resources, tools, and materials you need to outshine in the craft beer industry. Our weatherproof, tear, moisture, and UV resistant beer bottle labels are the perfect solution to your custom labelling needs.

Whether you need printed labels with unique, eye-catching designs and colors or blank labels to print at home, we’ve got you covered. We have a material to accompany any style you’re looking for. Contact us today to get started! 

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