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The Benefits of Using Labels to Reveal Health-Promoting Secrets

October 13, 2016

Customized labels are meant to do so much more than simply display the name of a brand or service—they’re also meant to reveal changes, upgrades, or even health-promoting secrets. While companies cannot make health claims on their labels, including bits and pieces of helpful information on product labels can give consumers the details they need to draw their own conclusions.

Kraft’s Recent Ingredient Changes

Kraft Macaroni and Cheese recently changed their beloved formula to cater to today’s health-conscious shoppers. There has been a lot of health speculation related to artificial colors and dyes, and many consumers are steering clear of food items that use artificial colors and dyes, such as Blue #1, Blue #2, Citrus Red #2, Green #3, Red #3, Red #40, Yellow #5, and Yellow #6.

Food coloring and dyes are often used to slow food spoilage, prevent fats and oils from becoming rancid, keep cut fruits from turning brown, fortify and enrich foods with vitamins and minerals, and improve the taste, texture, and appearance of a food item. Using natural methods of food preservation and coloring are sure ways to engage the conscious customers of today, and that’s exactly what Kraft Macaroni and Cheese has recently done.

Why Keep New Ingredients a Secret?

To appeal to health-conscious shoppers, Kraft eliminated artificial preservatives and artificial dyes in their macaroni and cheese, and switched to a combination of paprika, annatto, and turmeric. Instead of announcing this change publicly, they switched the ingredients on the food label and left it up to the customers to notice the change on their own.

Since the color of the macaroni and cheese remained the same and the overall flavor didn’t change, hardly anyone even noticed the updated ingredients unless they read the list of ingredients on the box. In fact, Kraft Heinz claimed to have sold over 50 million boxes of macaroni cheese after the change took place, and essentially nobody noticed.

Kraft decided to silently make the change rather than announcing it publicly, largely because they first wanted to receive public acceptance and feedback before openly praising themselves regarding the change. Since Kraft hasn’t received public scrutiny since the change took place, Kraft’s website now proudly discusses the change in ingredients.

Silently Reveal Health Secrets

Since companies are not legally allowed to make medical claims on their customized labels, Kraft wasn’t able to list the health benefits of turmeric, the spice described as India’s healing spice. However, with turmeric growing in popularity worldwide, many shoppers are able to draw their own conclusions regarding the spice’s healing properties.

While the FDA doesn’t allow companies to make advertising health claims, revealing health-promoting secrets on customized labels may be the next best thing. Companies don’t need to publicly announce the health benefits of an ingredient, but customers can come to their own conclusions after doing plenty of research on their own.

If your company is in the process of updating your ingredients, or maybe you’re a new company who is just getting started, has plenty of labeling options for you to choose from. Contact us today and view our large selection of labels available for nearly any market

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