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Branding: Successful Branding By A Business Helps Attract More Customers & Sell More Products!

October 02, 2013

Creating a strong brand is what most businesses try to accomplish. Branding is not only done in retail stores or on store websites but branding has evolved to also include social media websites and mobile advertisements!

There are a few branding objectives that businesses need to try to accomplish when creating and changing a brand or simply keeping their brand relevant. The five brand objectives are:

  1. Deliver the message clearly
  2. Confirm your credibility
  3. Connect to your target audience emotionally
  4. Motivate the buyer
  5. Concentrate on user loyalty

The first branding objective is to deliver the message clearly. Depending on the products or services your business offers, you need to create your brand to showcase those products and services. Don’t confuse customers by creating a logo or slogan that has nothing to do with your company’s values, beliefs or products!

The second branding objective is to confirm your credibility. This step of branding can be done by having a testimonials section on your website, answering any questions or comments left on your social media pages quickly and always telling the truth about your products to customers. If you offer a product with a guarantee, be sure to follow through with that guarantee if a customer has a problem with your product. This step is very important in helping your business establish a great, loyal, honest, trusting brand!

The third branding objective to remember is to connect to your target audience. Reaching out to customers is a great way to show each customer that their wants and needs no matter how big or small are important to your business! Creating a great brand reputation through connecting to your target audience can also be done by encouraging and responding to customers or potential customers on social media or by picking up the phone and doing a follow-up call with a customer who recently ordered one of your products!

The fourth branding objective is motivating the buyer. Use the power of your brand, the praises from customers, your products and if need be, coupons to get your potential customers to buy! The main objective for any brand or business is to get customer traffic to your website or retail store. Once they’re there, if you’re honest and have quality products, the rest takes care of itself. Don’t think that any customer is too big or too small to motivate. Customers like knowing you’re taking the time to get them to purchase your products!

The fifth and final branding objective is to concentrate on user loyalty. It’s great to get new customer traffic to your website but, there’s nothing like a repeat customer. These customers have already purchased your products, they know what they like about your business and testimonials are a great form of free marketing. Concentrate on these customers by offering rewards or discounts for their loyalty to your brand!

There’s a lot to concentrate on when creating a brand. You need to remember to focus on your business and your customers all at once!

Have you ever worked with a brand that has showcased the five objectives listed above? Share your stories and experiences on our Facebook and Twitter pages by using #SLIBlog!

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