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Social Media Marketing Vs. Traditional Marketing; Which Is Best For Your Business?

May 13, 2014

We’ve entered a new age that continues to grow in numbers. These numbers that are growing include the number of options we as users have and the number of users, using the products. This new age is the age of social media.

With this new age of social media, comes a new form of marketing, advertising and branding. Some individuals have created their personal brands while businesses have been focused on making their brand relevant and keeping it relevant.

The easiest thing to do in this new age is to be forgotten. News feeds refresh every second and billions of people are using Facebook, which makes it a great way to market a business but it also makes businesses and brands seem less human.

So, what is the best way to market a business? Should businesses put their focus on social media sites or continue their traditional marketing campaigns. I think the answer is… both.

Think about it, social media is a great way to get more followers, more customer engagement, share photos of your products and receive customer testimonials. Certain social media sites seem to be better than others for specific kinds of marketing.

Are you looking to share funny photos? If so, Facebook is great for you. Do you like short, witty comments and product descriptions? If so, Twitter’s 140 characters or less policy is perfect for you. Reach more businesses and contribute to groups on LinkedIn or receive star ratings on Google+!

So, with social media virtually covering every base of marketing, what’s so great about “traditional” marketing? Sending sample packets through the mail, answering phone calls as a Customer Service Representative and helping a customer place an order or sending a “Thank You” or holiday card to a customer shows that you appreciate their business. All of these examples can be considered “traditional” marketing.

Traditional marketing may not be as traditional as it used to be, but there’s still room for it. The Internet and social media have made connecting to users easier than ever, but remember, humanizing your brand is still important and the best way to do that is through traditional marketing practices.

Do you incorporate both social media marketing and traditional marketing in your business practices? Share your feedback or start a conversation on our Google+ and LinkedIn pages about this topic!

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