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Even Branding Deserves A Gold Medal At The Olympics!

August 03, 2012

The Olympic games have been a platform for peace and unity across the world for thousands of years. This platform has been built around athletic events, grand opening ceremonies and the athletes themselves. But, the framework for this structure was built upon the five colored rings.

The blue, black, red, yellow and green rings are interlocked; a simple logo that has lasted the test of time. It’s something put in the spotlight every four years. But, what is the true meaning behind this simple symbol?

Branding something like the Olympics is no easy task! Not only do you need to stay relevant to the athletes competing but also to the countries they represent. That’s no easy task! Though sometimes the most complex business or event needs the simplest representation.

These five historic rings stand for the five original continents, Africa, America, Asia, Australia and Europe, as well as the athletes competing from around the world.

The five carefully chosen colors were not randomly selected either. Each of these colors were chosen because at least one of these colors is found on the flag of every nation taking part in the games.

Simplicity is shown in the number five, in the rings and the five colors chosen. But, together these variables stand for something far more meaningful and complex.

What other visuals can be seen at the Olympic games, and what are their meanings? Let us know!

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