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The “Not So Secret” Behind Marketing The Brand Known As Tebow!

September 24, 2012

As the National Football League (NFL) has officially begun its season, it’s time for touchdown dances, Lambeau leaps and…”Tebowing”.

Athletes have always been about branding themselves by coming up with signature moves, dances or poses and making them their own.

During the 2011-2012 NFL season, quarterback Tim Tebow created havoc by simply “Tebowing”. Tebowing is known as taking knee in prayer while participating in an athletic contest.

Fans and players alike shot Tim Tebow into superstardom by taking something so simple and turning it into the biggest brand-launcher of all time! Tebowing became so much a part of the English language that it was actually adopted by the Global Language Monitor as an English word.

After Tebow threw an astonishing 80-yard pass to beat the Pittsburgh Steelers in a playoff game, the Twitter universe took off! Tweets about the rookie quarterback set a new world record clocking 9,420 tweets per second.

He may not be the best quarterback in the NFL, but what he lacks in pass accuracy he makes up for with passion and heart. He is so easily branded because he truly believes in what he does and executes whole-heartedly.

Tebow became a quick idol for young kids and adults across the country. Suddenly, it wasn’t about the money or statistics, but rather about watching something like a fairytale. He wasn’t your average quarterback, he had a hard time passing the ball but he seemed virtually unstoppable if a game went into overtime!

“John 3:16” was the most searched phrase on Yahoo and the number 15 jersey sales went through the roof as Tim Tebow took over as the starting quarterback for the Denver Broncos.

Part of what makes branding a guy like Tim so easy is that he only does what he believes to be right. There are no scandals, cover-ups, or bad decisions.

Tebow only endorses products or charities he truly believes in. He flies one person with a disability to each game and shows them the royal treatment. There is a lot to be said about a professional athlete who makes each game less about himself and more about his team and fans.

He’s the kind of player we’ve been lacking during the years of multi-million dollar contracts, mansions and fancy cars. He takes you back to a time when people truly played the game because they loved it and passionately wanted to win. It reminds you of the first time you picked up a ball or bat and dreamed of what could be.

Let us know on Facebook or Twitter which NFL team you will be cheering for this season!

1 Comment
Auth on Oct 16, 2012 in 06:02am
“Tim Tebow will throw for 300 yards and run for 100 yards in a win vs. the Patriots in week 15.” Nelson Sousa, scoutPro “Fantasy owners auornd the world will start a Hasselbeckian quarterback over Tim Tebow in the playoffs because ‘there's no way Tebow can keep doing this, right?’ They will regret it until at least Week 1 of 2012.” Eric Pehowic, Chinstrap Ninjas “Tim Tebow will guide the Broncos to three more consecutive wins, finishing 11-1 as a regular-season starter for the Broncos in 2011. This will have the Broncos finishing the 2011 NFL regular season with an 11-5 record. Want bold? Tebow will do all of this while playing like a top 5 fantasy QB! And, no, we're not jumping on the wagon here if you read our article posted back in August, which called out the media-driven hate directed to Tebow, well, then you can see that we helped construct the Tim Tebow wagon. NFL greatness is already upon us fantasy greatness is the next step. Enjoy the show!” – Smitty, FantasyFootballXtreme Tim Tebow will be a top-5 fantasy quarterback for the final three weeks. Tebow is clearly progressing as a passer and he continues to carry value as a dual threat. He has a terrific matchup in the passing game against the weak Patriots pass defense in week 15, a dream matchup against an overall pathetic Bills defense in week 16, and a matchup with a sunken Chiefs team to end the season. The Broncos will fight to the finish every week until the season ends, while even in his worst outing, Tebow has never dipped under 14 fantasy points.” – Kevin Roberts, NFL Soup I want to thank all the experts that gave us their crystal ball readings. Your bold predictions are in print now let's see if anyone nails these long shots! Which reminds me, if you're ever curious about which experts were high or low on certain players with their preseason rankings, just click on the Draft Rankings tab on any of our player pages. You'll instantly see who really loved/hated the player. Got a bold prediction too? Let us know! Photo Credits: 1, 2, 3, 4, 5, & 6
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