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Make Your Protein Powder Stand out With Printed Stickers on a Roll

August 28, 2016

Back in the day, the only protein powders you’d ever hear about were whey protein powders. Whey is derived from milk, so it’s not allergen-friendly for the people with milk or dairy allergies. These days, protein powders range from soy, casein, egg white, hemp, pea, and rice varieties, so there’s an option for people with and without food allergies or dietary restrictions.

Even though there are many positives to the growing dietary supplementation industry, it also has its downsides. With so many protein powders on the market, it’s even harder to get your product to stand out on the shelves. Chances are that it will be lined up against a whole wall of protein powders, and yours may just blend in with all of the others.

Unless customers are switching brands due to a change in their health or diet, they may continue to purchase the same brand of protein powder that they always have. Thankfully, there are some ways to get your produc to stand out on the shelves, and it all starts with having a knockout product label!

Choose Silver BOPP Labels

If you’re looking to purchase printed stickers on a roll, we’ve got you covered. Labels with biaxially oriented polypropylene film (BOPP) are an excellent choice for protein powder containers, especially silver BOPP labels. BOPP labels provide a smooth, silver finish that is attractive and draw shoppers in. With its chrome finish, these labels are exactly what you need to attract new customers to your product.

In addition to its striking appearance, silver BOPP labels are highly durable and heavy-duty. They are oil, moisture, tear, and water-resistant, which make them the perfect label option for supplements, vitamins, tea and coffee bags, clothing apparel, dairy products, beer bottles, and more.

Create a Colored Chrome Appearance

One of the great things about silver BOPP labels is that you can customize these labels to really make them pop out on the shelves. You have the option to add additional colors to your label, which can give the label a holographic appearance.

You’re selling an amazing product and your product label should reflect that! Draw shoppers in by catching their eye with an outstanding product label.

Market a Reusable Container

In addition to having an amazing-looking product label, you can make your product stand out by marketing the container as recyclable, reusable, and environmentally-friendly.

According to an article published by Mintel, 52 percent of consumers prefer to buy products that contain minimal packaging. More than half of the people surveyed would even pay more for reusable packaging! This is especially useful information if your protein powder is selling for more than your competitor’s products. While many people would be willing to spend more money on the perfect protein powder, others are going to go for the least expensive option.

For example, consider giving your customers some ideas for reusing the container after the product has been consumed, or offer a discount to clients who send their packaging back to you to be reused again.

Say Hello to Loyal Supporters

Printed stickers on a roll are an excellent choice for your supplemental protein powder. They come in a variety of shapes and sizes to fit the specific needs of your brand.

If you draw shoppers in with impressive-looking product labels, informative nutritional labels, an effective product, and reusable packaging, you’ll be giving your clients exactly what they’re looking for, which will keep them coming back for months or years to come. 

Printed Roll Labels
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