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How to Use Emotional Marketing Strategies on Your Custom Labels

October 21, 2016

When it comes to marketing your product, the goal is to persuade buyers into purchasing your product or service above anyone else’s. However, it is difficult to do so when there are so many great products on the market to compete with. That’s where emotional marketing comes in. Emotional marketing is a technique that makes buyers feel a certain way about a product so they’ll be more likely to purchase it.

With a few tips and tricks, you can learn to apply emotional marketing to your custom labels to draw buyers in. Consumers are exposed to an average of 5,000 advertisements per day, which is why your label really needs to resonate with people! If it doesn’t, shoppers will walk right past your product without giving it a second thought.

Why Emotional Marketing?

According to Entrepreneur, there are three marketing concepts that businesses should convey to their customers, including the following: establish a deeper value, alleviate psychological pain, and eliminate regret.

Basically, you want your product label to focus on the benefits of your product and what it can do for your customers. Sure, including information about the product’s features is important, but even more important is explaining the ways in which your product will benefit the people using it.

Alleviate Psychological Pain and Eliminate Regret

Secondly, emotional marketing should help to alleviate psychological pain without making false claims. For example, your weight loss product could mention obesity, but only if you can provide a genuine solution to your customer’s complaints. If not, your product label may only inflict pain without providing a solution, and many shoppers may avoid products that create negative emotions without providing them with a solution to their problems or concerns.

Thirdly, the article talks about how too many options may cause customers to feel dissatisfied with their decision to buy a product. When launching a promotion, try to focus on one or two products instead of several promotions at once. Too many choices may lead to buyer’s remorse, resulting in more returns.

Why Personalized Labels Matter

Your products can’t create an emotional response without the use of customized product labels. A personalized label catches the eye of your target audience, creating the emotional response that buyers need to feel in order to make the decision to purchase an item. Without this, consumers will either walk right past the product or they’ll be more likely to put it back on the shelf.

Of course, other factors like cost, quality, and packaging all come into play, but incorporating emotional marketing techniques can make a huge difference in the ways that customers perceive you.

Where to Find Custom Labels

When you’re looking to purchase customized labels for your brand, SheetLabels.com can help. We have a wide variety of sheet labels, cut-to-size labels, and rolled labels for any of your product labeling needs. Plus, we offer fast and free shipping for orders over $35.

Contact us today to learn more about how labels can grow your business! 

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