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How to Choose a Label Material for High Pressure Processing

November 22, 2016

With so many label materials available to choose from, it’s important to choose a label material that fits your specific product and the environment your product will live in. Products that will be exposed to high pressure processing (or HPP) should be taken into consideration before you decide on a label for your product.

To ensure that your machine applied labels last throughout the entire lifecycle of your product, it’s important to make sure that your label is able to withstand certain types of processing without damaging the product label.

Get to Know High Pressure Processing

First of all, you may be wondering what high pressure processing even is. Let’s discuss the process in more detail.

HPP is commonly used to pasteurize food, pet food, and beverages so that food stays fresh for longer periods of time. While traditional pasteurization uses heat, HPP helps to maintain the integrity of the product’s nutrients since there is no heat involved in the process.

Many natural or organic products choose to use HPP to pasteurize food to help preserve nutrients. HPP products are commonly found at co-ops and natural food markets.

How Do Machine Applied Labels Come Into Play?

Now, you may be wondering why HPP has anything to do with your labels since products are typically packaged before they are labeled. However, HPP is a bit different. To reduce contamination in the packaging process, food or beverages that go through HPP are packed, sealed, and labeled before they go through high pressure processing.

So, the product label, package, and the food or beverage item are all exposed to hydrostatic pressure of up to 600 MPa or 87,000 pis during HPP. Since these same labels will be sitting on product shelves, it’s important that they look just as attractive by the time consumers look at them.

Choosing a Proper Label Material

Machine applied labels are an important part of the branding process, so it’s important that you choose labels that are durable enough to handle HPP. Vinyl or film product label materials or laminate labels are effective product labels for high pressure processing. Fortunately, has plenty of options available to meet your needs.

Our Laser Vinyl Weatherproof materials are weatherproof, temperature resistant, and UV resistant, making them an excellent option for your products undergoing HPP. Our Vinyl Inkjet Weatherproof labels are another great option for inkjet printers.

Additionally, our White Uncoated All Temperature labels are compatible with inkjet, laser, and offset printers and are another great option for products undergoing HPP.

We Know Product Labels

If you have any questions during the label ordering process, don’t hesitate to contact our team at Our excellent customer service, quality products, and speedy turnaround time make us some of the best in the labeling business!

Contact us today to learn more about our many products and services. Order samples, request printed proofs, or work with our creative team to develop a label design. Whatever your specific needs are, we’re here to help.

We look forward to working with you and helping you to grow your brand! 

Printed Individual Cut Down Labels
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