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Details About the Brewers’ Voluntary Disclosure Initiative

November 11, 2016

One week ago, we briefly talked about the FDA’s new menu labeling requirements and the Brewers’ Voluntary Disclosure Initiative. Today we’re going to discuss the Brewers’ Initiative in more detail.

If you sell, import, or manufacture beer, you may want to think about disclosing additional nutrition information on your customized labels in order to compete with beer industry leaders. But first, let’s talk about the Initiative and what it involves exactly.

What You Should Know About the Initiative

In an effort to hold its reputation as an alcoholic beverage industry leader in transparency and quality, the Beer Institute created a new approach that brands can choose to follow or ignore.

The Brewers’ Voluntary Disclosure Initiative encourages brewers and importers to disclose nutritional information including a serving facts statement and product freshness information on their products. Brands are also encouraged to include a full ingredients list on their customized labels, on secondary packaging, or on their website or through a QR code.

As the name states, the Initiative is completely voluntary, but brands must remember that leaders in the beer industry such as MillerCoors, Heineken USA, Anheuser-Busch, Constellation Brands Beer Division, Craft Brew Alliance, and American Breweries have all made the decision to comply. These brands made up 81 percent of the volume of beer sold in the U.S. alone, so brands who choose not to comply will have some pretty fierce competition.

Today’s Consumers Want Transparency

More than ever before, the consumers of today are interested in making the wisest food and beverage decisions possible. The Brewers’ Voluntary Disclosure Initiative aims to educate consumers about their purchases to help them make the most educated, thought-out shopping decisions. Buyers want transparency, and that’s what the Initiative aims to provide.

These changes will either take place immediately or by the end of 2020, so brands still have plenty of time to decide whether or not they’ll provide nutritional information to consumers.

For brands who do intend to include this information, here is what the Initiative entails:

1.    Brands will make the decision to display the date of production or freshness date on all customized labels or on all primary containers.

2.    Brands will voluntarily disclose ingredients used in products on either the product label or on secondary packaging via a list of ingredients, a website reference with the ingredient information, or through a QR code.

3.    Brands will voluntarily provide carbohydrate, calorie, fat, protein, and alcohol by volume (ABV) information on all product labels, in the form of a serving facts statement.

What This Means For You

If you plan to voluntarily disclose this information to keep up with major competitors, can help. Updating your labels can be a pain, but we make it as easy as possible.

The beer industry is just one of the many markets we specialize in and we offer a variety of high-quality, temperature-resistant beer bottle labels, in addition to nutrition labels. If you plan to update your beer industry labels, is available to help!

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