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Design Factors for Your Printed Magnets

April 14, 2015
magnet-design

Magnets are a great way to get more exposure for your company. They are also excellent for helping people remember your company since the magnet usually goes in a place where it is seen frequently.

When using magnets for marketing purposes there are many different benefits that come with them. One of these benefits is knowing that people will be using them since they are something that will be of use to them. That is why magnets are so popular with both large and small businesses, you are giving customers something that is beneficial to them and promoting your business at the same time.

Colors

Just like with any other type of design work, the colors that you decide to use on your printed magnets can make a difference. It is important to understand how colors can affect consumers when you are working on a design project. Here is a handy guide to help you learn more about the psychology of color.

Understanding how colors will affect people is a good way to help with your design, but you also need to use colors that represent your brand, and also work well together with your magnet design.

Logo

Another one of the more important factors on your magnet is your company logo. Your logo is something that all of your customers should be able to easily recognize, even if they see it all by itself. The long term goal should be to have your logo recognized by anyone who sees it, not just current customers.

A good logo should be simple, memorable, and easily recognizable. When it is incorporated into any design you always want to make sure that it can be seen clearly and is not overpowered by other elements of the design. Place your logo in a prominent position on your magnet design so it is one of the first things that catches people’s eyes.

Font

The font that you decide to use is also something that needs to be considered. If you want to use a font that is different than one of the common fonts you need to make sure that is can be easily read. The worst thing that you can do is choose a font that will be illegible after it is printed.

One of the worst things that you can do is to choose a font that is unique, but cannot be read by everyone. Simplicity is important when it comes to design, people do want have to strain trying to read something, and the last thing that you want to do is frustrate someone that has a hard time reading the font.

Text

What you print on the magnet is also very important, so it should be short and sweet. You do not want to put a whole big paragraph of content, which would just take over everything else that is printed. It is important to get to the point of what you want to tell them. It may just be your company mission statement and contact info, but make sure it is a good size that it can be easily read, but not too big that it becomes the only focal point.

printed-magnets

Printed Magnets
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