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Creating Custom Labels that Match Your Company’s Mission

April 14, 2017

In 2017, it is critical that companies create customized labels that appeal to America’s largest generation of consumers—the millennials. Since businesses have started to become certified organic, gluten-free, vegan and Non-GMO Project Verified, many companies are finally starting to regain the trust of their customers. However, millennials remain skeptical about products sold—even the products which claim to be locally sourced, natural, or environmentally-friendly. Though, gaining the trust of millennial shoppers is incredibly important for the success of your company, and your custom labels can make more of a difference than you ever thought possible.

Millennial Consumers

According to PewResearchCenter, there are now 75.4 million millennial consumers in America—more than the 74.9 million baby boomers alive today. Even more so than older generations, the millennial generation cares about the mission of the companies they support, whether the company claims to be environmentally-conscious, natural, or health-conscious. So, what can companies do to ensure that millennial customers are drawn to them? Create custom labels that speak to the conscious consumer. Below, we’ll tell you how!

Green Cosmetics

A growing number of consumers are switching to green or environmentally-friendly cosmetics. Whether for health reasons or environmental reasons, more and more consumers are leaning toward cosmetic products that are not only better and safer for the user, but also for the environment. The Nielsen Company found that 72 percent of consumers would even be willing to pay more for products sold from companies they trust. Moreover, 58 percent of consumers would choose to pay more for a product sold from an environmentally-friendly company.

However, customers are less likely to trust a brand that claims to be eco-friendly without offering recyclable packaging or recyclable customized labels. Our 100% Recycled White Uncoated labels are the perfect combination of organic, environmentally-friendly, and stylish—making them a fantastic labeling choice to reflect your company’s green mission statement.

Natural Foods

Aside from green cosmetics, more and more consumers—including millennials—are opting toward natural, organic, vegetarian, or vegan food items. However, if your company’s mission statement touches on these important topics but doesn’t use product labels that reflect your company’s mission, you may risk losing valuable shoppers. For instance, if your company sells natural or environmentally-responsible foods but doesn’t actually to sell foods sold in recyclable or reusable packaging, consumers will be less likely to trust your products and services.

However, the product labels you use to brand your food product can make a positive difference in the way a consumer views you. For instance, our Brown Kraft labels perfectly reflect your company’s mission with the rustic, earthy appearance of these recyclable product labels.

Customized Labels That Care

If your company sells natural, recyclable, or environmentally-friendly products, the team at Sheet-Labels.com can help you to create custom labels that match your business’s mission. If your company’s mission is to reduce paper waste, improve consumer health, or contribute to the green movement, then your labels should reflect that. This Earth Day, it may be the perfect time to make the switch to recyclable product labels, such as our Brown Kraft labels or 100% Recycled White Uncoated labels. Contact us today to learn more about how we can help! 

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