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5 Characteristics of a Great Product Label

October 27, 2016

Product labels are meant to attract customers to your product, and it’s important that you put in the time and effort to create eye-catching custom printed labels that will draw shoppers in. Nearly every product you find on a store shelf has a product label, so it’s important that you set your label apart from all of the others.

What Makes the Perfect Label?

A regular product label conveys necessary information about your brand and product, but it may only do just that. It may not be enticing enough to get them to give the product a second look. A good product label will use visual appeal to attract shoppers, but a great product label gets shoppers to stop and take a closer look. It’ll persuade consumers that the product itself is just as wonderful as the product label, which will encourage buyers to put the product in their shopping cart.

Carefully crafted labels with bright colors and unique designs are visually appealing and scream “look at me”, but other important factors also come into play. In this article, we’ll share with you the top 5 characteristics that make outstanding custom printed labels.

1. Colors and Designs

One of the most important features of a product label is its colors and designs. Instead of using a variety of colors and designs, it’s best to choose a color palette and stick with it. You want to be careful that you don’t go overboard to avoid overwhelming your customers as they pass by your product on the shelf. You want to draw them in, not push them away!

2. Fonts

Fonts may not seem all that important, but they are! Fonts are an important feature of product labels, but it’s important to stick with a combination of three fonts or less. Choose a designated font for your headlines, copy, and company slogans or taglines.

3. Adaptable Designs

As your product line grows, you may be tempted to step outside of the box to create a completely new design for each and every product. However, you want your customers to be able to connect with your brand, even as you add on new products. If your labels look too different from one another, customers may not recognize you as a trusted brand that they’re familiar with. Instead, choose an adaptable design that can easily be tweaked as you create new products.

4. Unique Label Shapes

A great way to attract new attention from shoppers is by using a uniquely shaped product label. Choosing a label that is a different size or shape from the others will make your product stand out while the others simply blend in.

5. High-Quality Labels

Great product labels shouldn’t stop at the colors or designs—one of the most important characteristics of custom printed labels is the quality of the label and its packaging. If your product will be exposed to cold, wet, or humid temperatures, you should ensure that your label is temperature resistant. If shoppers trust that a label is strong and durable, they’ll be more likely to believe that the product is as well. 

If you’re looking for high-quality, durable labels that come in a wide variety of shapes, sizes, and colors, look no further than SheetLabels.com. Our labels possess all of the characteristics you need to market an outstanding product!

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