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4 Promotional Label Techniques for Attracting Black Friday Shoppers

November 17, 2016

Can you believe that Black Friday is just over a week away? If you haven’t locked down your Black Friday sales and promotion strategy yet, now is the time to get started. But, where do you even start when there are so many important things to consider? By making sure your customized labels are ordered, printed, and ready to go!

Black Friday is coming up quickly, so get started today and keep these four important techniques in mind as you develop your promotional labels.

1. Mix Up The Color Scheme

The thing about promotional labels is that you can make an effort to switch things up from your traditional label, just as long as you don’t stray too far from your current design. Promotional labels should pop out at customers, especially on a hectic shopping day like Black Friday, so it’s important to experiment with new colors and designs that differ somewhat from your standard label.

For example, experiment with brown and orange Thanksgiving colors on your labels, or focus on holiday colors like red and green. Applying additional techniques like foil, embossing, or motion coat can also be used to make your customized labels stand out on the busiest shopping day of the year.

2. Try Instant Redeemable Coupons

Instant Redeemable Coupons (or IRC) can be an effective way to attract new customers. They generally have a high success rate, especially during the holidays. These promotional labels peel off of the product to let customers save a certain amount of money on their purchase.

Who doesn’t like to save money, especially on Black Friday? Customers are looking for the best deals on Black Friday, so how can they resist an instant redeemable coupon?

3. Use Window Stickers to Lure Shoppers In

Many consumers plan out their Black Friday shopping in advance as brands begin announcing their sales to the public, but a number of shoppers may decide to window shop to see which deals are available. This is where window stickers come in. Window stickers are loud and inviting, encouraging customers to do business with you.

4. Use a Label Printer You Can Trust

On a shopping day like Black Friday, you want your labels to look as best as possible. In 2015, 151 million consumers shopped on Black Friday alone! For this reason, you want to make sure that your customized labels are high-quality, durable, visually-appealing, and that the job gets done on time and on budget.

With Black Friday only a week away, you need a label company who can offer you fast turnaround time without sacrificing the quality of your labels. That’s where SheetLabels.com comes in. Our extensive knowledge in the label industry, quick turnaround time, and unmatched quality make us the perfect option for your Black Friday printing needs.

So Many Options to Choose From

Whether you need clear static clings for window signage, gold foil labels for an alluring touch, or red, green, brown, or orange labels—SheetLabels.com has you covered this holiday season and beyond. Enjoy free shipping for all orders over $35, outstanding service, and more. Contact us today to get started! 

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