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3 Creative Seasonal Label Designs

November 24, 2016

When you walk through the candy aisle at your local retail store throughout the months of November and December, you probably see wall upon wall of red and green color label printing nearly everywhere you turn your head. Even though many of the packages start blending together after a while since the majority of them use the same designs and colors, seasonal labels are still going to be more popular than non-seasonal branded items.

In fact, if you don’t offer holiday versions of your products or switch up your product labels during the holiday season, you may risk losing sales or missing out on potential customers. However, it’s important that your product labels stand out during the holiday season and include creative flair to differentiate them from the others.

A Flavor for Every Season

Brands who develop seasonal flavors do especially well during the holidays. Just think of Oreo and how they have a new flavor for every season—who buys the traditional flavor when they can toss a holiday variation into their shopping cart? Just seeing seasonal words like or “winter” on a product’s packaging is usually enough for many shoppers to make the decision to buy an item.

The holidays are the perfect time to play around with seasonal label designs and different variations of color label printing. However, there are some important strategies to follow to ensure that your product label stands out from the others.

Califia Farms

Non-dairy milks are growing more and more popular as the years go by. Holiday variations are no exception, and Califia Farms is a great example of that. Califia Farms’ Holiday Nog looks simple and clean on the outside, but it draws the consumer in with the hint of green, red, and silver.

Angie’s Artisan Treats

Angie’s Artisan Treats are hard to miss anytime you shop in the snack aisle at the grocery store. With its pastel colored bags, Angie’s products don’t look anything like the other bags of popcorn and chips surrounding them on the shelves.

Over Halloween and Thanksgiving, Angie’s released their candy corn and pumpkin spice flavors, and for the upcoming holidays they’ll be releasing their Sugar Cookie, White Chocolate & Peppermint, and Dark Chocolate Sea Salt varieties.

Blue Bunny Ice Cream

While Blue Bunny’s new Bunny Tracks ice cream isn’t exactly seasonal, who can resist the thought of bunny prints in the snow? Knows Holiday Labels

Holiday and seasonal items are popular mainly because many consumers believe that the holiday item is either a limited edition product or the nostalgia attached to the item is important to them. Plus, holiday color label printing helps products to stand out on the shelves. Many seasonal items are often shelved together in a section filled with holiday items or on end caps, which is often another great selling point that shoppers rely on.

When it’s time to update your product labels this holiday season, can help. We know what it takes to create a stunning seasonal product label, and we’re available to help you every step of the way. Contact us today to learn more about our many products and services!


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