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Your Guide to Labeling Organic & Natural Beauty Products
The natural skin care and personal care movement is in full force and shoppers are becoming more and more knowledgeable about the products they choose to use on their bodies. More than half of American women want their skin care products to be all natural, according to Skin Inc.
Product label printing makes it easier to reach your target customers when you do switch out your conventional ingredients to natural and organic materials. All you need to do is learn about the ways in which you can label your natural products!
Natural Products Are in Demand
In an online poll published by PR Newswire, 1,000 American women were surveyed about their beauty product preferences. The Green Beauty Barometer poll found that nearly 60 percent of women read beauty product labels to avoid certain ingredients.
According to the survey, 29 percent of women would like to avoid sulfates, where 22 percent would like to avoid parabens, and 18 percent prefer to avoid synthetic fragrances. PEG compounds and mineral oil were also included at 15 percent and 11 percent.
Eco-Friendly and Cruelty-Free Products
According to Consumerist, 57 percent of shoppers prefer to purchase products that are cruelty-free and are not tested on animals. However, Only 43 percent would be willing to pay more for cruelty-free products.
The same goes for eco-friendly products. 81 percent of shoppers believe that eco-friendly beauty products cost more than the average beauty product. 61 percent of the people surveyed would only buy an environmentally-friendly beauty product if it cost the same or less than a non-green product.
Attract Your Target Audience
If you do sell natural, organic, eco-friendly, cruelty-free, or fair trade certified products, you can easily label your products to attract customers to your brand. Product label printing makes it easy to grab the attention of conscious shoppers, especially in an industry where more than half of shoppers are reading product labels.
For natural, organic, cruelty-free, eco-friendly, or fair trade beauty products, there are specific logos available to include on your product label, but many of them require a certification or an application process before you have the go-ahead to become certified. While this is sometimes a time-consuming process that comes with a price, it is often well worth it to satisfy shoppers.
Important Labeling Certifications
To include the Leaping Bunny logo on your product labels, which signifies products that are cruelty-free and not tested on animals, you need to first follow the Leaping Bunny Certification Program. There are other cruelty-free logos to look into, but the Leaping Bunny logo is internationally known and trusted.
To market your beauty product as Certified Organic, you will need to become certified by the United States Department of Agriculture. However, you don’t need to follow any rules or regulations from the USDA or FDA in order to market your product as natural. Natural products should be minimally processed and should not be misleading. If you label your product as natural but it actually contains artificial and processed ingredients, you could end up harming your brand.
As the name states, you must first become certified in order to label your product as Fair Trade Certified. Eco-friendly products, on the other hand, are a bit trickier to label. Green means a variety of things but is typically defined as a product that has less of an environmental impact than a regular product would have. Green Seal can help you to make the best product label printing decision for your eco-friendly beauty product.