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Why Packaging Matters to Consumers

November 10, 2016

These days, packaging is so much more than simply a way to present a product. Sure, shelf appeal is incredibly important, but consumers are relying on packaging for more than stashing their product until it’s time to throw it out. In fact, the average customer believes that a product’s packaging is just as important as the product itself!

Product label printing and packaging are both important selling points when it comes to attracting today’s shoppers, and we’re going to tell you exactly why packaging matters to consumers so you can do your best to create the most attractive, durable, and usable packaging possible.

The Importance of Packaging

Before your buy a new flat screen television or any other larger purchase, you probably do a bit of research beforehand to compare brands, read customer reviews, and compare prices.

However, research shows that 64 percent of customers will purchase a product without doing any research first, and 72 percent of consumers rarely use their smartphones while shopping to research a brand. This means that the majority of shoppers are relying on product labels, packaging, and design to sway their purchasing decisions.

Interestingly, packaging is the single most important thing that drives consumers to repurchase a product! So, why is packaging so important to consumers? The answer is simple—it does exactly what it’s intended to.

Factors That Impact a Consumer’s Response to Packaging

Consumers need manufacturers to deliver brand promises throughout the whole product life cycle. From purchase, to home use, to disposal—consumers don’t want to be disappointed.

Everything from the way the customer holds the product, opens it, dispenses the package, reseals it, and stores it all form an emotional bond between the brand and buyer.

With the shift in online shopping, however, many consumers aren’t able to view a product up-close before purchasing it. Many shoppers have to rely on a small image of the item and the product label printing information before deciding to buy it.

The Top Traits of Product Packaging

When it all comes down to it, a product should be easy to store, use, carry, and recycle or dispose of—and consumers will be more likely to buy it again. The packaging should protect the product from breaking or spilling, maintain product integrity, and consumers should be able to remove the entire product from the package (think of the last few pieces of food product that are sometimes difficult to shake out from the box).

For example, if a product leaked from its package or was damaged by the time you returned home from the store, a consumer probably won’t want to buy it again. Similarly, they’ll be less likely to repurchase if they’re unable to remove the entire product from its packaging, which may make them feel like they’re not getting their money’s worth.

Labels Matter, Too

Now, we know how big of a deal packaging is, but product label printing is just as important. We can’t tell our customers just how awesome our product is unless we use a product label, and that’s where SheetLabels.com comes in.

If you’re in the market for new or updated labels, we can help. Check out our selection of printed labels or blank labels and contact us today to learn more about the many products and services we offer. 

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