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What Mandatory GMO Label Requirements Could Mean for Your Business
Labels are meant to make products look good—after all, labeling and product packaging are an important part of the marketing process. These days, transparency is everything, but many brands aren’t ready to be 100 percent transparent if it involves showing the world that their products contain genetically modified ingredients.
With new GMO labeling requirements in place, companies may need to modify their FDA labels to include a list of any genetically modified ingredients. Unfortunately, this could have a negative effect on your company’s marketing strategy, but there are some ways to turn it into a positive experience for your brand.
Vermont Now Requires GMO Labels
The first state in the US to require mandatory GMO labeling on all FDA labels is Vermont. Companies who do not label genetically modified ingredients or who do not remove genetically modified ingredients from their products can expect to receive fines of up to $1,000 per product, per day.
Label & Narrow Web (L&NW) discussed the recent GMO labeling requirements in a recent article, explaining how a number of companies fear that these GMO labeling requirements are only going to push customers away when they see that a product contains genetically modified ingredients. On the other hand, cigarette labels have included health warnings for quite some time and it hasn’t stopped every person from smoking cigarettes.
What You Can Do
To date, Vermont is the only state in the US who has passed the new GMO labeling law, but other states could follow in the near future. L&NW discussed how many brands are getting ahead of the game and are eliminating genetically modified ingredients from their products. For example, some companies are switching to olive oil instead of canola oil since canola oil is often genetically modified. Olive oil, on the other hand, isn’t available in a Non-GMO version.
Another way to get ahead of the game before it becomes mandatory is to silently switch ingredients without announcing the change publicly. Kraft Macaroni and Cheese recently eliminated artificial dyes and colors from their famous recipe and nobody even noticed!
To attract new customers to your brand and avoid future issues that may accompany the mandatory GMO labeling law, you may wish to begin experimenting with health-promoting ingredients to substitute any potentially harmful or genetically modified ingredients that your products may contain.
SheetLabels.com Knows Food Labels
When updating your food labels, look no further than SheetLabels.com. We actively work over 50,000 customers nationwide, including clients in the food, beverage, spirits, and nutraceutical industries.
If you need updated FDA labels or nutrition labels for GMO labeling requirements or for any other reason, SheetLabels.com can help. Our extensive knowledge in the label industry, high quality products, and fast turnaround make us an excellent option for any of your labeling needs.