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WAT-AAH! Water Is Fighting Back Against Obesity
What’s the common link between fast food restaurants, sporting events, a day of shopping and hotel vending machines? The one thing all of these have in common is soda.
In New York City, mayor Michael Bloomberg created a proposal that was ratified by the New York City Board of Health on September 13, 2012 to ban all sugar-sweetened drinks larger than 16 ounces in locations that fall under the board’s regulation.
Obesity is a growing epidemic and soda sure can pack on the pounds! A statistic shows that one in three children are obese and this generation of children is expected to have a shorter lifespan than their parents!
But, why is soda so cherished by the younger generations? Is it the taste or is it the marketing and packaging that’s been done by Coca-Cola and Pepsi. These brands are well known, they’ve been around for years and they’re considered cool!
Water is clear, it has no taste and kids don’t find it as appealing. But, thanks to Rose Cameron who launched the WAT-AHH! brand of bottled water, H2O may be on the rise of popularity once again.
WAT-AAH! is unique in the sense that it wasn’t created by high powered CEO’s and distributed across the world right off the bat. The brand got its name during an informal focus group. Rose’s two sons were yelling the word water which sounds like WAT-AAH! and a brand was born!
How did Rose come up with a cartoon as part of her packaging plan? How did she choose the sleek water bottles with black tops? She didn’t! Her two sons inspired the logo by drawing each other with large mouths and they’ve played major roles in the creative process throughout!
WAT-AAH! has grown from a small 5-person company to 30 full-time employees who distribute WAT-AAH! nationally!
Perhaps big businesses can look at what a mother of two started doing. She took her children into consideration and made WAT-AAH! a big deal. Rose made water cool again!