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The Importance of Shelf Appeal

November 01, 2016

You don’t have to be a marketer to understand the importance of shelf appeal and the use of great customized labels. When done correctly, shelf appeal alone can encourage a consumer to place a product in their shopping cart. In fact, research shows that 70 percent of purchase decisions are made at the point of sale! If your product is new or isn’t very well-known, shelf appeal can greatly help to grow your brand and increase sales.

Packaging is Key

Just imagine a world without packaging—it wouldn’t be that interesting, would it? If you think about it, we spend a great deal of time as shoppers, browsing the aisles at retail stores or scrolling through websites until we see a product that pops out and catches our eye. We read product labels for additional product information, we compare products based off of its packaging, and we even reuse packaging a lot of the time. Without packaging, none of this would be possible.

The importance of great packaging is the key to attracting customers and making sales. According to Label & Narrow Web (L&NW), great customized labels are of utmost importance—they’re basically a greeting sent from a crowded shelf. They either send a friendly, inviting greeting from the shelf or they turn shoppers away or even go unnoticed.

With that in mind, is it time that your packaging receives an update? Does your packaging entice shoppers, turn them away, or do shoppers not even notice your product? If you’re not sure, it may be time for an update.

Labels Can Make or Break a Sale

How unexciting would it be if all products used the same exact packaging? What if each and every product was the same color, size, and shape? Chances are, many products wouldn’t sell as well as they currently do. Many shoppers make purchases solely on the look of the product without knowing any other details about the brand. While product quality is just as important in retaining customers for the long haul, the first step in acquiring customers is creating a package that sets the product apart from the rest.

According to L&NW, packaging can mean the difference between the success of a product or its failure. Great designs, colors, and quality labels all affect the success of your product’s shelf appeal. If a product doesn’t look appealing and the packaging looks thrown together, then how could a buyer possibly trust that the product is any good?

When you invest in high-quality product labels, the way in which the labels are applied to the product are just as important as the quality of the actual label itself. They should be printed and applied perfectly to ensure that your product looks as appealing as possible. If a consumer doesn’t know anything else about your brand, the only thing they have to go off of is the packaging. This is your chance to really shine!

Order Customized Labels Through SheetLabels.com

At SheetLabels.com, we know product labels. We know what it takes to attract customers with great-looking labels made from durable, long-lasting materials. We know what it takes to set your brand apart from the rest and our product labels make that possible!

View our selection of sheet labels, rolled labels, and cut-to-size labels, and order samples or place your order today!  

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