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Social Media & Increasing Brand Awareness
One of the most important factors for the success of a business is making people aware of your brand and your product. Creating brand awareness seems overwhelming at first, and trying to figure out where to start causes plenty of stress.
Social media is the perfect way to get your brand in front of your target audience. It seems overwhelming at first, but once you get the hang of how it all works you will realize it is not that bad.
Using Available Platforms
There are multiple social media platforms that work great for getting your business in front of the right people. These are the places where your customers are already frequenting, so to not be active on them is only holding your brand back.
In order to create brand awareness, it is always important to know the types of people that you want to target, as well as where they spend their time online.
The first two platforms to start with are Twitter and a Facebook page, since they are two of the largest in terms of active users, and they are also fairly easy to get started with. Be sure to grab a Twitter handle that represents your brand, and the Facebook page should also be created using the brand name.
I would also recommend creating branded accounts on Instagram, Google+, and other relevant. Even if you do not have the time or manpower to manage all of these social media platforms, it is still important to claim your brand name. KnowEm is a handy tool that lets you check for your brand name on hundreds of social platforms, many you probably are not even aware of.
Finding the Right People
The next step is finding the right people to connect with. This can done easily right inside each of the social media platforms. There are also many tools available for social media management that allow you to find people, but to keep it simple in this post, we will go with the manual way of finding who you should connect with.
The Twitter Advanced Search feature makes it easy to find the right people. In the advanced search tool you can just add keywords (#hashtags) related to your brand, this will help you find relevant users talking about the same topics. It is important to connect with the authorities in the niche, you will know who they are when doing an advanced search because they will be very active, and will have many followers. FollowerWonk is another excellent tools for finding Twitter users.
On Facebook you also want to connect with people, and other pages within your industry. To find relevant pages and groups on FB, you need to click the little arrow in the top right of your FB page. When you click the arrow you will see a dropdown appear that says “Use Facebook as”. You want to use FB as the page that you created for your brand.
Once you are all set up to use FB as the page, you can start entering keywords in the search bar to find other relevant pages, besides competitors. Connect with the types of small businesses that may buy your products, as well as others that offer products that go well with yours but are not competition. The more related pages that you connect with, the better, and this will get more people to notice your brand.
Since you had adjusted your setting before starting, all of the pages that you like will be liked as your brand page. This immediately helps bring some additional brand awareness when the owners of these other pages see your branded page as a new like.
Join groups that are related to your niche, if you sell craft supplies, you want to join groups about crafts. When joining groups you cannot do so with your brand page, it has to be as your profile. Once you are a member of these groups you can share relevant information, or answer questions that can help others. You can also share your page occasionally in relevant groups, as long as it is not against the group rules. You do not want to be considered spam, so do not share your page too often, and make sure that it is ok to do so before the first time.
Daily Strategies to Get Exposure
Spening a little bit of time everyday and updating your social media profiles will keep your brand in peoples minds. Share news from your niche, educational and informative articles relevant to your niche, and even some fun content that others will enjoy.
This is the best way to share because you are providing information that is either helpful, enjoyable, educational, or just fun. When you are taking the time to provide these types of things for others it will get them to engage more with your pages, and engagement is just as important as taking the time to talk to your customers.
It will not happen immediately, but as you move along and keep your profiles updated your followers will grow, and so will your engagement, and even your customer base.
Most of the time you can do this all for free, but to get the maximum reach on FB it is helpful to spend a little bit of money boosting your posts. You can target these to very specific groups of people, and you can also get more people to find and like your page with some simple, cost effective ads. Much of this is due to recent FB algorithm changes that drastically cut down the organic reach of branded pages.