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Packaging is Much More Than Just a Box

February 11, 2015

When you think of packaging, what is the first thing that you think of? If you said the box that the product came in, you are correct. That is only partially correct though. The product packaging is the box, but it is also so much more than just the box.

Good product packaging should always stand out. What makes the packaging stand out is the design of the package, the label that is on the package, and the quality of the package. Product packaging is an extension of the brand that created it, and it is also a great means of communication to consumers.

When consumers see a well-designed high quality package it can increase the chances of them buying the product. Poor product packaging can do just the opposite, it will turn people away and leave them with a bad image of your product in their minds.

Creating the Best

As designers in the packaging industry, it is always important to think about every aspect of the package that you are designing. Consider how the label will fit on the finished product, and how you can make the important factors of the design really pop. The point of this is to impress the customers, even if they see the package very quickly while browsing shelves. If it stands out they will take a second look.

The designers that truly excel by producing amazing packaging design work are the ones that already understand that packaging is much more than a box. They understand how important it is, and how it can make or break a brand.

What Else?

Besides being the face of your product, the packaging is also an essential tool for marketing, and a call to action. In some situations the package is also a way to promote additional related products, it can also be a way to reward your loyal customers by having a coupon attached.

Another important way to use your product packaging is to send messages to your customers, even just a simple thank you printed on the outside shows them that your customers are always on your mind and they are appreciated.

There are many other things that can be done with your product packages. If you work for a company that does something unique on your packaging we would love to hear about it in the comments!

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