(888) 388-2502

Blog Categories

RSS
Join the conversation

Commercial Airing Time Took A Dark Turn During The Blackout, But Left Oreo On Top!

February 06, 2013

During Super Bowl XLVII we witnessed cheering fans, hard hits, outstanding plays, a bold half time show and of course commercials!

Companies spent over $3.8 million to secure airtime during the most watched television spectacle of the year.

After the dramatic half time show and a 108 yard return that ended in a touchdown to start the second half, one thing’s for sure, we witnessed a Super Bowl that was shaping up to land in the history books, even if the score at the beginning of the second half didn’t reflect it!

Shortly into the second half, something else happened… the power at the Superdome went out and stayed out for almost 35 minutes!

When the power went out, did you grab the remote and flip to another station? Did you use that time to fill a plate of snacks or switch the laundry? When the game took a dark turn so did commercial airing times, meaning that consumers may not have watched commercials that advertisers paid just short of $4 million to air!

Other large companies found ways to jump on board using social media to talk about the “blackout” in real time.

Oreo came out on top during the “blackout” by relating their product to what was going on in a clever and humorous way, simply by tweeting a photo of an Oreo with a dark background and a spotlight on the cookie and text that read, “you can still dunk in the dark”.

That simple tweet created a storm of over 15,000 retweets and over 5,000 favorites!

Oreo scored a touchdown with their real time tweet action and didn’t let a dark stadium dampen their marketing scheme!

Did you retweet the Oreo photo? Did you stay tuned during the Super Bowl “blackout” of 2013? Share your answers on our Facebook or Twitter pages!

Add a comment

Reasons to Love SheetLabels.com!

5 Star

AWESOME!

Quick service along with excellent product. Will continue to order from you!
Jennifer B.
5 Star

Im glad I chose you.

This was exactly what i was looking for. Before I was using paper labels for my beverage product and they were not suitable for the way wanted to present my product. The labels would crinkle and peal of when the beverages got cold in the fridge. Now with my new labels from SHEET LABELS, I no... read more
Z S.
5 Star

Outstanding service

The website is awesome and it makes it so easy to reorder items and we usually get the labels in just a few days. Always recommend this company to friends. Thank you for your service.
John & wendy V.
View All Reviews
We Know Labels

We Know Labels

We can help you decide on the best material, or can even give you tips on how to improve your label print quality!

Fast Turnaround

Fast Turnaround

Get your labels as soon as tomorrow! Order today to enjoy our great prices and fast shipping.
Unmatched Quality

Unmatched Quality

We take pride in the high quality products that we offer. If we ship it, we guarantee it!

Sheet-Labels.com Spectacle Concept
© 2014-2017 SheetLabels.com® All rights reserved. Terms of Use | Site Map
7 Pruyn’s Island Drive, Glens Falls, NY 12801.
Privacy Policy