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Offline Marketing Strategies & Why They Still Matter

March 06, 2015

When marketing your brand, it is important not to focus your efforts on just one type, such as digital marketing. A good marketing strategy should include both online and offline marketing so you can ensure increased visibility. There are many brands that spend their entire annual marketing budget on just one type of marketing, while completely ignoring the other. While it is possible to be very successful just focusing on one type of marketing, but you can be even more successful focusing on both of them.

There are many offline marketing tactics that will help build brand awareness and will also attract new customers. Some of these are very cost effective, while others can get much more expensive. These proven strategies have been used by successful businesses for years, and they are all worth doing if your budget allows for them, and if the ROI can be justified. It is also essential to not spend your whole budget on one or two different strategies. You should be sure to take advantage of as many of them as you can handle so you can get the most visibility possible.

Offline marketing still matters, and it always will because there will always be customers that do not spend a lot of time online. Some people are only online when they have to be, and many times it is very quickly to check email or look something up. Which means that they may never have an opportunity to see what you have to offer.

With many offline marketing tactics, you will be seen by the people that are not online often, but also by some consumers that do spend their time online since they do leave their houses.

Proven Offline Marketing Strategies

There are many proven offline marketing strategies that still work very well to create brand awareness, and to obtain new customers, below are a few that can help you get seen by a larger audience.

  • Stickers

Stickers are one of my favorite ways to create brand awareness, which can also help bring in new customers. What makes stickers such a nice offline marketing tool is that they can be stuck in so many places, and they hold up in all kinds of weather. Whether you place them on cars, bikes, or instrument cases, they can be easily seen by people everywhere that you go.

  • Flyers/Posters

Another great way to gain more visibility is by taking advantage of flyers and posters. These are easy to hang on places like telephone poles and bulletin boards which many local businesses have up. Flyers are also a great marketing tool that can be handed out to consumers in busy public places, and they are great to use at events like trade shows and related industry events.

  • Sponsorships

Sponsorships are another excellent way to get your business seen, and the nice thing about sponsorships is that you are also helping another cause at the same time. This strategy can be cost effective in some cases, but then there are other times when it can get very costly. When it comes to getting seen locally, it can be one of the best means of gaining exposure while being able to give back to your community at the same time.

  • Radio/TV

Radio and television are still very popular among all different age groups, so it makes it easy to be seen and heard. The only negative aspect of using these media outlets for offline advertising can be the cost. If you can justify the ROI by advertising on them it can be a great way to build brand awareness and attract new customers.

1 Comment
metz on Mar 17, 2015 in 12:43am
There are offline marketing strategies that still work in some businesses/products/services. Conferences and Trade Shows Print Marketing Custom Signs and Banners Hosting Special Events Are some of the offline marketing strategies one could give a shot. Your "Proven Offline Marketing Strategies" is I think belonged to "Custom Signs and Banners" which is my favorite. This line of attack is very effective. I must say, you should spend just as much time trying to be visible offline as you do on the Internet. I saw this post on Kingged.com and left the same comment as well.
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