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The “Not So Secret” Behind Marketing The Brand Known As Tebow!
As the National Football League (NFL) has officially begun its season, it’s time for touchdown dances, Lambeau leaps and…”Tebowing”.
Athletes have always been about branding themselves by coming up with signature moves, dances or poses and making them their own.
During the 2011-2012 NFL season, quarterback Tim Tebow created havoc by simply “Tebowing”. Tebowing is known as taking knee in prayer while participating in an athletic contest.
Fans and players alike shot Tim Tebow into superstardom by taking something so simple and turning it into the biggest brand-launcher of all time! Tebowing became so much a part of the English language that it was actually adopted by the Global Language Monitor as an English word.
After Tebow threw an astonishing 80-yard pass to beat the Pittsburgh Steelers in a playoff game, the Twitter universe took off! Tweets about the rookie quarterback set a new world record clocking 9,420 tweets per second.
He may not be the best quarterback in the NFL, but what he lacks in pass accuracy he makes up for with passion and heart. He is so easily branded because he truly believes in what he does and executes whole-heartedly.
Tebow became a quick idol for young kids and adults across the country. Suddenly, it wasn’t about the money or statistics, but rather about watching something like a fairytale. He wasn’t your average quarterback, he had a hard time passing the ball but he seemed virtually unstoppable if a game went into overtime!
“John 3:16” was the most searched phrase on Yahoo and the number 15 jersey sales went through the roof as Tim Tebow took over as the starting quarterback for the Denver Broncos.
Part of what makes branding a guy like Tim so easy is that he only does what he believes to be right. There are no scandals, cover-ups, or bad decisions.
Tebow only endorses products or charities he truly believes in. He flies one person with a disability to each game and shows them the royal treatment. There is a lot to be said about a professional athlete who makes each game less about himself and more about his team and fans.
He’s the kind of player we’ve been lacking during the years of multi-million dollar contracts, mansions and fancy cars. He takes you back to a time when people truly played the game because they loved it and passionately wanted to win. It reminds you of the first time you picked up a ball or bat and dreamed of what could be.