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Make Your Craft Beer Stand Out with Customized Labeling

August 12, 2016

Customized labels are important for any product that you want to be eye-catching and aesthetically pleasing. Many beer bottles look nearly the same, but the thing that makes them stand out amongst the others is the product label. Without a catchy label, each brand would just blend in with all of the others.

The perfect label for your craft beer bottle should be enjoyable to look at and should draw you in. It should encourage you to pull that bottle off of the shelf. It should tell the consumer that they are going to have a far more enjoyable experience if they choose your beer over any of the others.

However, the label shouldn’t just look good. Not only do you want your labels to be customized and attractive, but they must be durable and long-lasting as well. The label should be able to hold up when submerged in a cooler filled with ice, or when exposed to condensation in the refrigerator. This is why you need to make sure your product label is made with the finest materials so that it never fades away or peels off of the bottle.

Exceptional Options for Your Needs

You’re putting plenty of time and effort into perfecting the perfect craft beer, so why would you stop at its labeling and packaging? If you’re making the finest tasting craft beer, its presentation should be just as striking. Customize your labels and choose from custom cut-to-size labels, roll labels, and sheet labels, all with free digital proofs and no setup fees.

Want to print labels on your own time? No problem! Blank beer bottle labels are also available with a wide variety of shapes and sizes to choose from.

Make Your Bottle Shine

The craft beer industry has continued to grow over the years, and is only becoming more and more popular. Craft beers are customized and unique, so why shouldn’t your brand’s label be just as customized as the beer itself? Your beer tastes different from the others, so the label should look different, too. Consumers don’t want to see a beer bottle with a label that looks just like every other label, especially if a customer is new to craft beer. If they’re choosing a craft beer for the first time, they’re going to choose the packaging that really shines.

When creating a customized label for your craft beer, you should do a little homework beforehand. First, learn more about the history of craft beer. Next, make some notes about the taste of the beer. What does it pair well with? Will it taste better in the summer or winter? Should the label be updated depending on the season? Does it taste better with bar food or a fancy meal? Once you answer these questions, you will have some ideas for setting the tone of your label.

Next, browse the labels of other craft beer bottles and brainstorm ideas where you can differentiate your product from all of the others. You may even consider choosing a different colored bottle to make the entire product stand out.

After you’ve done your research, you can finally start to design your customized labels. Once you’ve put the time and effort into designing the perfect label, you can concentrate on the fun part - waiting for people to buy your product! 

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