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Learn How Large Businesses Use Facebook And Other Social Media Websites To Market Their Companies!

January 30, 2013

Social media has proven to be extremely beneficial for small and large businesses alike. Both small and large businesses engage followers by promoting themselves, community events and even sales!

Online and social media marketing is a booming industry. With over 1 billion (that’s 9 zeros!) Facebook users and millions of “Tweeters”, social media is king. You can find businesses, friends and even events by typing the name into a search bar. You can create photo albums, promotional codes for “Likes” and follows and even share your location!

Social media has managed to make life both easier and harder for businesses. It’s easy to share information but, with so many businesses like your own using the same marketing tools, it’s difficult to be different!

Wal-Mart and Starbucks are two large companies who use implement social media techniques, but who are very different yet super successful!

Wal-Mart posts to their Facebook page often. Their posts consist of open-ended questions and posting photos. They don’t go over the top with sales promotions, rather they use Facebook as more of a place for customers to engage with Wal-Mart and one another.

Wal-Mart is known across the world. It’s not a business that needs to pitch sales in an attempt to gain more customers. Some of their open-ended questions received over 100 thousand responses. Many of the customers taking the time to write a response to a simple question, a response that may never be seen by Wal-Mart, are customers who are loyal to the Wal-Mart brand.

Starbucks, a coffee industry giant, approaches their use of social media differently. Starbucks posts more infrequently, but making each post count. Their posts tend to be about Starbucks products, such as coffee, tasty treats and mugs or coffee makers.

When Starbucks posts photos they are more frequently than not, pictures of Starbucks products.

Starbucks is a massive business that can hold its own against any business, especially in the coffee industry, but they still promote specific products and even special offers. One post for a “buy one, get one free” latte received over 61,000 “likes”!

Changes occur everyday on social media sites. Marketing a business on social media networks depends upon the size of the business, the products and the customer base.

Have you ever used social media to market your company? Have you ever bought a product from a company because of social media? Share your experiences and stories on our Facebook or Twitter pages!

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