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How Custom Label Printing Can Help Strengthen Your Brand

August 15, 2016

There are several important things that help to make one brand stand out against the other, including customized labels. Try to think out of a buyer’s perspective. When you’re walking through an aisle at the grocery store, chances are that you’re going to grab the same brand that you’ve always used, whether it’s because it’s the same kind that your mom always used, you really love the quality, or simply that it is the least expensive option. However, a new company name may catch your eye if the customized label they use is something that really speaks to you.

But things are not as easy as you might think. Recent marketing studies show that brands have more or less seven seconds to make a good impression on a potential buyer. So, a good product design and catchy label will help the average buyers make the buying decision, and not quality, nutrition facts or other things that may set your product apart. This is why a good custom label will make all the difference.

The Benefits of Customizing Your Labels

It’s easy to try and mimic the look and feel of your favorite brand, but then it’s just going to blend in with that brand or any others that look similar. It isn’t going to grab shoppers’ attention when they stroll by. Branding is how customers identify you, and customers cannot identify you if your product looks the same as every other product on the shelf. In order for customers to form an opinion of you and your product, they first need to have a reason to think about your company. They won’t bother to think about your company unless your products stand out on the shelves.

Choosing to use custom label printing for your products can help to strengthen your brand in a few ways. The message you choose to present to the world can either increase your sales or cause people to walk right past your product. By customizing your labels, you can reach your target market by choosing optimal colors, packaging, typography, and graphics. The colors you choose are especially important because they help to create brand awareness by using colors that have a positive effect on customer mood, emotion, and behavior.

Choose the Right Colors

The colors you use on your product labels can either make or break your brand. If the color choices don’t mix well and the labels are not visually pleasing, customers are more likely to look elsewhere. Nowadays, customers are spending far more time reading product labels so they can be as knowledgeable and educated as possible about the types of ingredients they are consuming. If a customer cannot read a label, they’re probably going to pass on it.

To select the best colors for your product label, start by choosing two main colors that you’d like to incorporate into your look. You may want to visit the grocery store to take note of which colors are regularly used and see how you can differentiate your product from the others. Remember that opposites attract and contrast is a good thing so that your label is readable and stands out.

Custom label printing is important for any brand. When customers perceive you as the company who put in the time, quality, and creativity to develop their own unique style, they will be more likely to develop a positive opinion of your company, and in turn, they will help you to develop a brand.

Even though a company can attempt to sway consumers into believing a certain thing about their products, a company cannot brand itself - branding must come from the consumers. 

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