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Social Media Strategy: Get To Know What Works & What doesn’t With Your Social Media Audience In Order To Create A Strong Social Media Strategy!

August 28, 2013

With so many different social media websites it’s hard for businesses to get by without having some sort of social media profile or account. Whether it’s Facebook, Twitter, LinkedIn or Pinterest, businesses know the value of having a social media account!

As social media continues to grow it’s a great idea for any business large or small to create a social media strategy. There are three keys to creating a strong social media strategy in a time when social media is expanding rapidly. Those three keys are:

  1. Get to know your audience
  2. Engage regularly with your social communities
  3. Measure the impacts of your social efforts

The first key to creating a strong social media strategy is to get to know your audience. This key deals with research. Think about what your audience spends the most time doing on social media, the content they “Like” or “Share” and when most of your audience is active. This can help you create a plan for content and a schedule for when to share specific content.

The second key for creating a strong social media strategy is to engage regularly with your social communities. If your company has a social media account, post from that account and use the functions available on that social media platform. Post new content regularly including blogs, photos and videos. Comment on updates from your audience whether it’s a status update or photos they’ve shared! Also, be sure to respond to any questions or comments left on your own status updates, photos or videos in a timely manner.

The third key to creating a strong social media strategy is to measure the impacts of your social efforts. There’s no point in a business having social media accounts if they don’t do anything with them. Just like measuring profits and visitors to your website or retail store, track your efforts to learn what works and what doesn’t so you know how to alter your marketing strategy. Your company can track little things such as “Likes”, “Shares” and “Follows” or larger things like if a specific post led a customer to purchase a product from your company!

Having a strong social media strategy is like a playbook. You find out what resonates well with your audience and you continue to follow that strategy. When something doesn’t work as well or at all, you know after tracking your statistics to never use that “play” again.

Do you know any companies or brands with a strong social media strategy? Share your answers on our Facebook and Twitter pages by using #SLIBlog!

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