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Customers Like Businesses Who Use Social Media Marketing!

September 12, 2014

Social Media, we’re still talking about it and it’s only becoming more popular. With that being said, there are some great ways that businesses can use social media to market their products and services. Just like any other form of marketing, there are some do’s and do not’s when it comes to marketing on social media.

Some of the most important things to keep in mind when using social media can be summarized in a short list of eight words, and they are:

  • Listen
  • Focus
  • Quality
  • Patience
  • Value
  • Acknowledgement
  • Accessibility
  • Reciprocity

Listen - It’s important to hear your customers and truly listen to what they’re saying. Pump out posts and content that may be helpful to your customer rather than too much information that is simply just another post to scroll past on their timeline.

Focus – Decide what your goal of using social media is and then stick to a plan to achieve that goal. You don’t need to dabble in all things if they won’t help you reach your goal. Instead, think about your goal, create building blocks and then use those blocks to reach your end result.

Quality – This is not necessarily about what you are posting as much as who you are posting to. It’s great when brands have thousands and thousands of followers but if only a few hundred are taking time to comment, like and share your brands posts, then it’s important to listen to those individuals who are truly looking at your content.

Patience – As the old saying goes, “Rome wasn’t built in a day” and neither is a great social media marketing campaign. It takes time for people to follow you, read what you’re posting and engage. Don’t think too much into the numbers right away, instead focus on small successes and stick to your plan.

Value – You cannot spend all day, every day posting only about your products and services, because that doesn’t add value to your customers’ timelines. Instead, change up the conversation to ask and answer questions, share photos and how-to videos to help customers. In the long run, this is going to be a huge positive for your business.

Acknowledgement – If people are following you and taking time to write a comment, always find time to respond to that customer! It doesn’t matter if the comment is good or bad, long or short, responding or following your customer back shows that you care about them and their feedback!

Accessibility – Many businesses make the mistake of posting and forgetting about what they posted. What happens if someone has a question about your post or would like to further the conversation? It’s always important to setup notification emails and to check your social media pages. Answer questions and respond to comments in a timely manner!

Reciprocity – How would you feel having a conversation that’s always one sided? Customers don’t like that feeling either! If someone takes the time to like your page or share a comment, find time to do the same on their company page. Not only are you showing the customer you care, but you’re also posting on their wall or timeline, which can be seen by their hundreds or thousands of followers!

Social media isn’t going anywhere, anytime soon so it’s best to learn about it, and use it to your advantage. Does your business or the company you work for use social media? Which social media websites do you find most helpful? Share your comments and feedback on our Facebook, Twitter and Google+ pages using #SLIBlog!

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