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Smartphone Users May Receive Text Messages From Businesses As Part Of A Mobile Marketing Strategy.

April 23, 2013

Creating a mobile marketing strategy is no longer just a good suggestion but many companies think it’s a necessity!

Some businesses have mobile apps that make accessing specific information or logging into your account easier than ever. Social media networks, banks, restaurants and even retail stores have developed mobile apps for smartphone users.

Cell phones are king in a technology driven society. They are affordable, sized perfectly and consumers are able to access the Internet, call friends and send a message from more places than many ever dreamed possible.

Here are some fun stats (source: Hubspot)

  1. Text messaging users send or receive an average of 35 messages per day.
  2. U.S. consumers send 2.304 trillion text messages per year.
  3. 88% of adults in the U.S. have a cell phone. Only 57% have a laptop, 19% have an e-reader and only 19% have a tablet.
  4. 64% of smartphone owners use their mobile devices to shop online.

Designing website pages that are cell phone friendly is only the first step to creating a top-notch mobile marketing plan. Now businesses need to think about creating mobile apps and sending push notifications or coupons through text messages!

It’s easy to see that marketing is no longer simple! There are more ways to connect with customers than ever before. If your business wants to send a reminder to customers on a weekend or in the evening, chances are many customers aren’t going to get up and walk to their computer just to check their email or go to your website.

As technology continues to grow and as consumers push for more advancements in technology, the way businesses do their marketing needs to change as well. Keeping up with technology can be expensive and difficult, but cell phone manufacturers are making it a little easier to connect with 88% of adults in the U.S.

Does your business send push notifications in the form or text messages to its customers? Do you receive text messages from any businesses? Share your stories and experiences on our Facebook and Twitter pages.

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