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Create A Strong Brand For Your Company By Following Seven Keys & Always Putting Customers First!

August 06, 2013

Creating and marketing a company has a lot to do with branding. Employees need to ultimately believe in the brand and the company itself in order to sell that brand to customers. Building a recognizable, trustworthy and standout brand is the key to expanding your customer base and growing a company!

There are seven keys to building a strong brand that customers trust and depend on. Those seven keys are:

  1. Unique
  2. Consistent
  3. Memorable
  4. Clear
  5. Honesty
  6. Personality
  7. Professionalism

The first key to building a strong brand is being unique. Being unique trickles down from the look of your store or website to creating an all-around unique experience for customers. Create a unique experience for customers by having great customer service, great marketing strategies, fun contests and amazing products!

The second key for building a strong brand is to be consistent. Consistency is noticed by customers on your website, in a physical retail store, on business cards, through phone calls and even in emails. When you reference your company name, show the company logo, use a tagline or name specific products, it always needs to be done in the same way. Names and abbreviations can’t differ from one employee to the next because you risk confusing customers and ruining their overall experience, which in turn, hurts your brand!

The third key to build a strong brand is to be memorable. By being unique in your business practice and having consistency from employees and product performance you’re already becoming memorable to customers. Always strive to be memorable to customers by doing something extra. It can be as simple as walking a customer through a process on your website or placing the order for them! Customers love feeling appreciated and that is going to help your brand!

The fourth key on the road to creating a strong brand is to be clear. When customers visit a company website, they’re looking for products, information about products or company contact information. The text, description and layout need to be clear so that customers can easily navigate your website, understand what they’re reading and quickly place an order! When a customer can quickly place an order without any hassle, it makes your brand their go-to!

The fifth key for building a strong brand is honesty. When you order products from a company it’s because you believe what they’re saying about the products or services they offer. If you advertise or market something about a specific product, you need to stand by what you said. If you have a weatherproof item, that product needs to withstand water or liquid. Honesty goes a long way with customers. Once they realize you’re an honesty brand, they start recommending your company to their friends and other businesses!

The sixth key for creating a strong brand is personality. Don’t be like everyone else! Pride your brand on being different from competitors! Treat customers like you need them, because you do. Set the bar when it comes to products, packaging and customer service and your brand is going to be number one when customers need the products or services you offer!

The final key for building a strong brand is professionalism. It’s great to help customers and treat them like actual people, but maintain your professionalism while doing so. Dress the part, write the part and talk the part. When you’re writing emails or talking on the phone with a customer be sure that you’re keeping it professional.

Creating and building a strong brand takes work. It’s not something that can happen over night. But, when you implement the seven keys listed above you have a better chance of becoming a strong, more favorable brand to your customers.

Do you know any brands that focus on these seven keys? Do you think that brands that follow these seven keys have a better chance of being more memorable and recommended by customers to their friends, families and other businesses? Share your stories and experiences on our Facebook and Twitter pages by using #SLIBlog!

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