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What You See vs. What You Think

July 23, 2012

Have you ever wondered why companies choose to use the colors they do? Have you ever wondered why when you drive past a McDonalds, you may not be starving but the car starts turning itself into the parking lot? The smart choice in color by large businesses such as McDonalds and even UPS is no mistake.

These businesses have used the psychology of color to creatively brand their products and franchises. Take McDonalds for instance, the “golden arches,” look bright yellow and can be spotted from a mile away. Turns out in fact, that the eye sees bright yellow before any other color and is associated with optimism, positivity and warmth. After McDonalds draws you in with their signature logo, they decorate the place with red. Usually a red roof and of course Ronald McDonald with his red shoes and hair. The color red actually activates your pituitary gland, causing an increase in heart rate and causing you to breath more rapidly. Of course the color is attention grabbing and aggressive. Together these colors suck you in with the warmth of yellow and then cause you to eat faster and leave quicker from the aggressiveness of the color red. This makes turn around of customer’s rapid and frequent.

Now, let’s move from an aggressive color such as red to talk about an earthy tone, like brown. UPS is famously known for their large brown trucks and great service. We already know that yellow is UPS’ second color and that it conveys positive energy and warmth. But, what about brown? Brown is associated with simplicity, durability and stability. For a company who is handling trusted packages worldwide, they should portray those qualities. When you see that brown truck coming, not only do you know that your package is being delivered but you also know that it’s going to be secure and maintained.

For fun let’s break down the colors of SheetLabels.com. The two main colors are blue and orange. Blue is associated with trustworthiness and dependability. SheetLabels.com not only has great guarantees on products making us a trusting company but we also have a fast turn-around with our offer of next day shipping which makes us a dependable company. Orange, our second color means cheerful, exuberant and fun. This is easy to come across when you call our customer service representatives who are always cheerful and helpful.

It’s fun to look through different company logos and websites to see who uses the psychology of color to beef up a brand’s recognition. What do you think about when you see the SheetLabels.com colors?

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