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Businesses Should Be Rewarding Loyal Brand Evangelists

December 15, 2014
satisfied-customers

Here at SheetLabels.com we care about all of our customers and we want to always deliver a great product and outstanding service. In fact, our customer service team is all about helping our customers with even the most mundane problems, and this is something that we take great pride in.

Customers = Partners

We think of our customers as our partners, and the product that we supply to them is something that is essential to making their product better. Since product packaging is an important factor for any successful product we need to ensure that the products we ship to them are the best possible quality every single time. It is also important for us to deliver these high quality products at the best prices.

Brand Evangelists

In addition to our customers being our partners, they are also our brand evangelists. They are helping us be seen on a much bigger level than we can ourselves. They are the reason that we are growing, and this allows us to reward them with better deals more frequently.

We want to keep them talking about us in a positive light, which should be the goal of each and every business that wants to succeed. The demand for better customer service is being heard loud and clear by those paying attention, and the businesses that are paying attention to this are upping their game. Encouraging the positive conversations will lead to more brand evangelism.

Showing Appreciation

As partners, we also like to offer our customers with additional savings from time to time. This is a way for us to reward them for being good customers, and also for them helping to spread the word about what we do for them. We know that they are helping to spread the word because they are leaving us excellent reviews, mentioning us on their social media channels, and more than likely they are telling other businesses about us.

We know that there are many other businesses out there that do realize this and do the same for their customers. At the same time, there are plenty of others that are not showing their customers how much they appreciate their business. In this day and age the businesses that are not rewarding their customers are missing out on new growth opportunities.

Our team is always trying to find ways to reward our loyal customers. We know that they appreciate it because they are taking advantage of the deals we give them in the form of coupons, free shipping, and much more. For any business that wants to create brand evangelists, showing appreciation is key. 

The Internet and Brand Honesty

The internet has changed everything when it comes to business, it has made brands have to be more honest and transparent. Embracing the changes and being forthcoming with all of your customers will lead to more success.

Customers that are happy will gladly talk about how happy they are, but customers that are not happy are more inclined to say negative things about your brand. The negativity can spread online much faster than the positive, so trying to avoid the negative interactions is an easy choice.

By being open and honest with your customers, and showing your appreciation to them, you will create trust. With the honesty and the trust comes lifelong customers who will also be your biggest brand evangelists. 

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Tony Dillon is a great customer service representative. He and Lindsey Rice make it very easy to do business with Sheet Label. They can't do enough for you. We are working with the team, headed by Adam Gray, on a very innovative project to fulfill our label needs and save significant resources.
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