Earth-friendly products, environmentally-friendly packaging, and eco-friendly product labels are all on the rise, thanks to the growing number of consumers who consider themselves to be environmentally-conscious shoppers. Earth-friendly shopping is a growing trend, especially amongst millennials. According to The Nielsen Company, 72 percent of millennials were willing to pay more for socially and environmentally responsible products in 2015, compared to the 55 percent of millennials in 2014.
Whether your business uses machine applied labels or hand applied labels for its products, you may want to look into eco-friendly product labels for your packaging needs. Sheet-Labels.com offers you a variety of environmentally-friendly labels for all of your product packaging needs!
Millennials Will Pay More For Eco-Friendly
According to PR Newswire, 61 percent of shoppers would only buy green products if they cost the same or less than non-green products. However, millennials between the ages of 15-20 are willing to pay more for products and services that are environmentally-friendly. 51 percent of adults between the ages of 50-64 would also be willing to pay extra for sustainable products.
Today’s Shoppers Are Environmentally-Conscious
In 2013, 71 percent of Americans considered themselves to be shoppers who thought about the environment before purchasing products, according to Environmental Leader. 7 percent of shoppers consider the environmental during every shopping trip, while 20 percent consider the environment regularly. 44 percent consider the environment only sometimes.
Customers Shop Green For Different Reasons
According to The Nielsen Company, 72 percent of shoppers would be willing to pay more for a product made by a company they trust. 70 percent of shoppers would pay more for a product because it’s heart-healthy and 69 percent would pay more for products that are made of fresh and natural ingredients. 58 percent would pay more to support a company who is known to be environmentally-friendly, while 56 percent would pay more for products sourced from a company with a commitment to social value. Finally, 53 percent would pay more for products with eco-friendly packaging.
Customers Read Product Labels
Customers, especially those who are environmentally-conscious during their shopping trips, tend to read product labels as carefully as possible before making the decision to purchase. However, sometimes the misconception of information or the inability to clearly see the information can hold them back from purchasing green products.
According to Perception Research Services (PRS), product labels really need to stand out to attract today’s conscious customers. PRS found that “100% recyclable” is the most meaningful message to display on the product labels of green products, but only about 4 percent of shoppers actually see these claims. For this reason, you’ll want to make sure that these claims are as clear as possible on your machine applied labels or hand applied labels.
Eco-Friendly Labels Are Recyclable
The majority of today’s shoppers want recyclable products, which includes everything from the product’s packaging to the product’s label. Who wants to peel a label off before dropping the item in the recycling bin? According to PRS, the single biggest reason that people don’t recycle is because they simply forget to. By making recycling as easy as possible for consumers, they’ll be more likely to recycle.
Purchase your machine applied labels or hand applied labels from Sheet-Labels.com and choose from Brown Kraft labels or 100 Percent Recycled White Uncoated labels. Year after year, the green movement is becoming more and more popular, especially amongst millennials and baby boomers. When you use eco-friendly product labels on your environmentally-friendly products, you can help customers to feel great about their purchasing decisions.