With so many bottles of wine on the market, the competition is fierce. According to Wine Spectator, 36 billion bottles of wine are produced worldwide each year alone and 31.4 billion bottles of wine are purchased around the world annually. With so many bottles of wine to choose from, you need to make sure that your wine stands out above the rest.
What Makes a Bottle Eye-Catching?
Even though we’re told not to judge a book by its cover, many of us are guilty of it. The same goes for wine bottle labels. If a wine label isn’t appealing or interesting, we may not even notice it. If the label looks cheap or unattractive, we may assume that the wine tastes poorly and was inexpensive to make.
According to an article published by Minnesota Public Radio (NPR), carefully crafted labels can trick consumers into thinking that a bottle of wine is much more expensive than it actually is. If they think the wine is expensive, they’ll have a much more enjoyable experience with it.
The article also discusses ways in which wine bottles can look $10 more expensive than they actually are, which makes shoppers believe that they’re getting a great value. Often times, gold foil or a gold stamping is added to the label. Labels with cream or white backgrounds and simple logos tend to look more expensive. Gold or metal can also create a more sophisticated feel.
Make Your Label Stand Out
Customized wine labels are incredibly important in the competitive wine industry. According to NPR, people are more likely to prefer the taste of a wine if they are attracted to the product label. The same goes for the price—people have been shown to enjoy the taste of the wine more if they think they’re drinking a high-end bottle of wine versus an inexpensive bottle of wine.
With this information in mind, you may be wondering how you can make your wine label look appealing, creative, and expensive. Thankfully, we can take a few hints from the top 5 best-selling wines in the world!
According to Top 101 News, Lindeman’s is number 6 on the list of the top 10 best-selling wines in the world. It’s easy to see why—the wine bottles feature colorful labels, simple designs, and beautifully-colored wine.
Yellow Tail is number 5 on the list. Their unique and entertaining television commercials are probably responsible for a good portion of their sales, but their wine bottle labels are just as effective. Yellow Tail labels have a modern feel with their vibrant colors.
Concha Y Toro is number 4 on the list of best sellers. Their customized wine labels are simple, sophisticated, and traditional, but look expensive with the use of foil and gold colors.
Number 3 on the list is Gallo. Gallo’s wine labels are simple yet colorful. The lighter hues of wine allow you to see the punt on each of the wine bottles, which is another interesting feature.
The Top 2 Best Sellers
There are many reasons as to why Hardy’s made number 2 on the list of best sellers. From the Hardy’s indentation on the wine bottle to the gold foil, Hardy’s wines look elegant and expensive.
Finally, the number one best-selling wine in the world is Robert Mondavi. The simple golds and reds make this wine bottle look timeless, expensive, and the perfect choice for any event.
Take a few design tips from these best sellers and who knows, maybe your brand will end up on this list one day!